Sorry it is blurry. It says "One buko a day keeps the urologist away". Now, you can quickly dismiss this as a very weird selling point. However, for me it begs the following questions:
1) What is in there that keeps the urologist away?
2) Does this slogan actually raise sales?
3) What marketing research was done to determine this is the best slogan?
4) What slogans were rejected? (might be scary)
5) I have never been to a urologist. Is there something I should be going there for? Is this a problem only for Filipinos? Do I need to go so I can determine if something is getting better?
6) Are the urologists losing business because of this?
There are probably some more. But I laugh everytime I see this.
3 comments:
Having been to a urologist, I can tell you that you are not missing much. Nevertheless, your sweet tooth is apparently fully engaged. Coconut juice must have some magically potion that keeps certain most important tubes clear. That is a good thing.
I would take his word for it.
We visited a Rainforest in Dominica last year and they had fresh coconuts which we drank the juice from and then they sliced open with giant machetes. They promoted it telling of all the things it cured. We didn't care, it was really good!
But then they also work magic with Bay Rum Oil.
Post a Comment